अब आप न्यूज्ड हिंदी में पढ़ सकते हैं। यहाँ क्लिक करें
Home » Business » 82-year-old Parle-G registers ‘best sales’ in COVID-19 times over eight decades

82-year-old Parle-G registers ‘best sales’ in COVID-19 times over eight decades

Amidst coronavirus lockdown, Parle-G came handy for many migrants who trekked hundreds of kilometres to get back home. 

By Newsd
Published on :
82-year-old Parle-G registers 'best sales' in COVID-19 times over eight decades

During the coronavirus lockdown, Parle-G, a household brand since 1938, achieved a unique milestone of selling the maximum number of biscuits. Though Parle Products, the makers of Parle-G brand, refused to share specific sales numbers, they affirmed that March, April & May have been their best months in over eight decades.

This 5-rupees-a-pack cookie came handy for many migrants who trekked hundreds of kilometres to get back home.

“We’ve grown our overall market share by nearly 5%… And 80– 90% of this growth has come from Parle-G sales. This is unprecedented,” said Mayank Shah, category head at Parle Products.

Organised biscuit-makers such as Parle got their operations running within a very short period after the lockdown clamped on March 24. Some of these companies also arranged transport for their workers for an easier and safer commute to work. Once the factories were operational, the focus of these companies was to produce brands that drove maximum sales.

Biscuits across price points have seen a massive surge in sales volumes over the past three months. Britannia’s Good Day, Tiger, Milk Bikis, Bourbon and Marie and Parle’s Krackjack, Monaco and Hide & Seek have sold significant numbers during the lockdown, experts said.

For the uninitiated, Parle Products makes their biscuits in 130 factories across the country – 120 of them are contract manufacturing units while 10 are owned premises.

Brand Parle-G falls in the ‘below-Rs100 per kg’ affordable / value category – which accounts for one-third of overall industry revenues and accounts for over 50% of sales volume. The overall Indian biscuit sector is pegged at Rs 36,000 – Rs37,000 crore in fiscal 2020.

Biscuit maker Parle hit by economic slowdown; may layoff up to 10,000 employees

Related