India finally has a home-grown, customised, interactive platform which curates fashion, beauty, health and fitness, home décor, food tips and more—all for women! Thinking about which cookies to eat in office? Or a quick power lunch to keep you going? Maybe an easy makeup tutorial for an evening soiree or even a tailored couture gown for a cocktail party? Well, Bani G Anand has answered all your women-related concerns by building you a one-stop shop.
All About Eve is for all women who have access to social media. From a 12 year-old, who is interested in fashion tips, to a grandmother who wants to know about kitchen herbs or dal recipes, it caters to all women. It hosts a range of products, from day-to-day needs to uber-luxurious brands. “The woman of today is spirited, progressive and passionate,” believe the founders.
All About Eve is a collaborative forum, which recommends vendors and products for its customers. It brings together businesses, artists and mavericks in a unique way. It also promotes an alliance of elements, for instance furniture and fashion; a dupatta which can be used as sofa fabric. It brings together diverse elements for the customer, like a health juice and Yoga mat for the perfect workout routine.
Bani brings to the table a rich understanding of business, having graduated in Accounting and Finance from the University of Warwick. She has an MSc in Real Estate investment from Cass Business School and a diploma in Investment Management from London Business School. She is joined by a team of 23, including her best friend and Creative and Marketing Head, Vasundhara Garg.
“There’s something here for everyone,” Bani says. “We strongly believe this will allow women to make informed decisions which will enhance their lifestyles. In order to stay relevant as a brand we need to be where the consumer is, and nowadays that it everywhere.”
Vasundhara looks to tap into the existing user base of publications, Cosmopolitan for instance, which are already curating and aggregating lifestyle-related news. “We believe is curating new opportunities, not only for buyers but also for sellers,” she says. Their marketing strategy involves targeting women through social media campaigns on YouTube, Instagram, Twitter and Facebook.
Mr Getamber Anand, Chairman and Managing Director of ATS Infrastructure Ltd. and President CREDAI says ATS has always been open to new ideas for investment and expansion. “We thought there was a story for a long-term business model,” he adds.
You can find All About Eve on Facebook (@allaboutevein), Instagram (allabouteve_in) and on of course, their frequently updated blog, allabouteve.co.in.