Eros Now’s Navratri posts offended several sections of the internet as #BoycottErosNow trended furiously on Twitter. Eros Now’s posts, as per certain sections, “mock Hinduism and its glorious festivals,” and as a result of it, the company found itself on the receiving end of social media.
Followed by the event, Bollywood actor Kangana Ranaut has slammed the film production company on Thursday. Comparing OTT platforms to ‘PornHub’, Kangana said that they produce overtly sexual and violent content to satisfy audiences.
In a series of tweets, Ranaut wrote, “We must preserve cinema as a community viewing theatre experience, its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow.”
“Even on international streaming platforms the nature of the content is sensational we need to manufacture overtly sexual, deeply gruesome brutal, violent content, essentially to arouse the viewer’s sexual appetite, very difficult to get any other content cleared by their teams. And it’s not streaming platforms fault when you wear headphones and watch content in your personal space all you need is instant gratification, it’s important to watch the movies with entire family, children, neighbors basically it must be a community experience”, the Queen actor added.
She concluded, “Community viewing enhances our awareness when we know someone is watching what we watching we want to be who we want them to think we are, we make conscious choices, censorship of what we feed our brains n emotions is very important and censor can be our own conscience as well.”
We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI
— Kangana Ranaut (@KanganaTeam) October 22, 2020
Community viewing enhances our awareness when we know someone is watching what we watching we want to be who we want them to think we are, we make conscious choices, censorship of what we feed our brains n emotions is very important and censor can be our own conscience as well.
— Kangana Ranaut (@KanganaTeam) October 22, 2020
After boycott Eros Now started trending on social media, Eros has now started removing the vulgar tweet linked with Navratri. The statement read, “We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions.”
It further said, “We have deleted the concerned post and apologize for having offended anybody’s sentiment.”
— Eros Now (@ErosNow) October 22, 2020
Meanwhile, Kangana and her sister-manager Rangoli Chandel have been summoned by the Mumbai Police on October 26 and 27 in a sedition case. In the Bandra Magistrate Court, a person named Sahil Ashraf Ali had complained that the sisters posted tweets that allegedly hurt religious sentiments of many.
