Alyque Padamsee, noted ad guru and theatre personality, died in Mumbai today. He was 90.
One of his most acclaimed roles was of Muhammed Ali Jinnah in Richard Attenborough’s Gandhi, which starred Ben Kingsley in the title role.
Padamsee was widely regarded as the Father of modern Indian advertising, as he founded Lintas, which is considered one of the top advertising agencies in the country. He was the man who gave us iconic ads like Liril with the girl in the waterfall, Hamara Bajaj, the Kamasutra couple and many such memorable commercials.
