Maruti Suzuki, the country’s biggest car-maker announced a reduction price, days after the government cut the corporate tax rate. The carmaker has reduced the price of select models by Rs 5,000 (on ex-showroom price) which will be with effect from today.
The price cut will be applicable on all variants of Alto 800, Alto K 10, Swift Diesel, Celerio, Baleno Diesel, Ignis, Dzire Diesel, Tour S Diesel, Vitara Brezza and S-Cross, said Maruti Suzuki.
The company added this reduction of price will be over and above the current promotional offer for the company’s vehicle range.
Facing worst sales slowdown in the last two decades, many car-makers have lined up hefty discounts and other offers to lure buyers. The biggest car-maker Maruti Suzuki is offering discounts and other benefits in the range of ₹40,000 to ₹1,01,200 on its popular models, news agency IANS reported
Welcoming the government’s initiative to revive the demand in the automobile industry, Maruti Suzuki India said it has decided to “proactively and voluntarily share the benefits of corporate tax reduction with its customers.”
Maruti Suzuki also said that it is optimistic that the price reduction will bring down the cost of acquisition especially for the entry-level customers. “This announcement around the festive season will help boost customer sentiment and revive the market to create demand,” the car-maker said.
The Navaratri festival, which usually witnesses an increase in sales, begins on September 29. Maruti Suzuki will launch its small hatchback, S-Presso on 30 September, as the company looks to revive sales during Navratri and Diwali on the back of new products.