Sonam Kapoor, Anil Kapoor starrer Ek Ladki Ko Dekha Toh Aisa Laga released on Friday, February 2. The movie is helmed by Shelly Chopra Dhar and is produced by Vidhu Vinod Chopra and Rajkumar Hirani. The movie is expected to open its box office collection with Rs 2.5-3 crore.
Ek Ladki Ko Dekha Toh Aisa Laga is the sole Bollywood release this week. Although, the homosexuality based film is facing competition from last week’s release Manikarnika and Vicky Kaushal’s Uri which has been going strong at the ticket counters.
Film trade analyst Girish Johar said, “Ek Ladki Ko Dekha Toh Aisa Laga is a niche, high-end romantic drama with a twist. Now it remains to be seen if the audience will accept this twist or not. With a limited release, it will probably earn around Rs 2.5-3 crore on the day of its release,” as quoted by The Indian Express.
Girish Johar also said, “Ek Ladki Ko Dekha Toh Aisa Laga is toplined by Anil Kapoor, Juhi Chawla, Sonam Kapoor, Rajkummar Rao and these are the actors who audience wants to see. And, it is coming from Vidhu Vinod Chopra, so I expect it to have quality content. It is looking quite decent but again the performance on the first weekend will be based entirely on word of mouth.”
He added, “The Anil Kapoor starrer will be the first choice of the audience. Uri is also going strong and people are going into repeat mode with it, so it all depends on how Ek Ladki Ko Dekha Toh Aisa Laga start off in the theaters. It has the potential to lead over the weekend but if it doesn’t match up to the standards then definitely other films will take over.”
Kangana Ranaut starrer Manikarnika: The Queen of Jhansi has collected over Rs 60 crore at the box office after the first-week of its release and now the movie is targeting Rs 100 crore business at the box office. While on the other side, the third-week collections of Uri: The Surgical Strike are higher than Sanju and even Padmaavat in their third weeks. It earned Rs 37 crore in its third week which takes its total to Rs 171 crore.