Flipkart, India’s homegrown e-commerce marketplace, is bringing the December edition of its End of Season Sale (EoSS) event, which is designed to bring together lakhs of lifestyle and fashion sellers, as well as thousands of brands, to offer a wide range of options to millions of customers. This edition will feature over 200,000 sellers and over 10,000 brands offering a diverse range of wedding and party wear, winter fashion, lifestyle, and beauty products. The event, which will take place from December 7 to 12, 2022, will keep the end-of-year festive spirit alive!
Flipkart, India’s Fashion Capital, will host an upgraded version of the 24X7 live commerce, image search, and video catalogues during the 6-day event. Over 5 million monthly users have used visual search in the last 6 months to follow their favourite celebrities and influencers for fashion styles and trends. This also assists customers in discovering the best deals on their favourite products. These features provide customers with a seamless shopping experience as they look to update their wardrobes.
Customers will be able to get their hands on special selections from Delhi, Agra, Jaipur, and Kolkata thanks to the participation of sellers from across the country. Similarly, for branded selections, Puma, Nike, Adidas, Titan, Fossil, Woodland, Crocs, American Tourister, Safari, Lavie, Levi’s, U.S. Polo Assn., Allen Solly, United Colors of Benetton, Louis Philippe, Soch, Hidesign, Jack & Jones, VeroModa, Only, Tommy Hilfiger, Calvin Klein, Lee, Wrangler, and others are bringing in curated designs and selections The formal wear section will include brands such as Peter England, Blackberrys, Arrow, and Woodland, while the kids’ wear section will include Allen Solly, Jack and Jones, and Crocs. This event will feature local sellers such as Foxter, Fubar, Mokshi, Metro Fashion, Vtradition, Cutiekins, Homecandy, and KaarigiriDezine, as well as hundreds of other D2C brands such as Being Human, Ruf & Tuf, Campus, Cultsport, Hershienbox, and Mokobara, Aadi, Kraasa.
The omnichannel approach in collaboration with participating stores is another intriguing proposition, with Flipkart bringing in more than 200 brands presenting their catalogue from approximately 5,000 stores, which customers will be able to discover and also get delivery through Flipkart’s pan-India robust supply chain. This will also allow local seller stores to showcase their inventory, and customers will be able to receive faster delivery from the stores. With Alia Bhatt as the event’s face, hundreds of influencers will help customers discover the best offers and products on their social channels.
