The latest meme material ‘Binod’ has taken over the realm of social media. ‘Everything is Binod’, that’s what it says. The name has spread like a wildfire. #Binod was among the top trends on Twitter in India with over 50k tweets.
Brands like Paytm and Tinder have also taken a plunge into the Binod trend with rib-wrecking tweets.
A user tweeted to the company and challenged them to change its name. The company accepted the challenge and changed its name to Binod.
— Binod (@Paytm) August 7, 2020
The Mumbai police used this to create awareness about cybersecurity. The department in its tweet said, “Dear #binod, we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety”
— Mumbai Police (@MumbaiPolice) August 7, 2020
Tinder too followed the trend and posted a hysterical tweet that read, “Yes Binod is no Tinder”.
Yes Binod is on Tinder
— Tinder India (@Tinder_India) August 7, 2020
As for Uttar Pradesh Police, they found a way to participate in the trend and remind people about the importance of wearing masks.
— Call 112 (@112UttarPradesh) August 7, 2020
Nagpur police too urged people to stay home during these times. The department tweeted, “Dear #binod, we know you have gone very viral, But your safety is important. corona is more famous than you so stay home, stay safe. #SafetyFirst”.
— Nagpur City Police (@NagpurPolice) August 8, 2020
For the uninitiated, it all started with a video put out by YouTube channel Slayy Point, where creators Abhyudaya and Gautami decided to explore the comments section in one of their videos dubbing it as “garbage”. In the July 15 video tilted “Why Indian Comments Section is Garbage (BINOD),” they showed their audience the bizarre and crude comments left by YouTube users. They noticed a comment by user Binod Tharu, who just wrote his name “Binod” under the videos, and it quite naturally baffled them.
Now, in India ‘Everyone is Binod’.