Harley Davidson has released the ‘Harley Davidson India Forever’ video to celebrate the bond and the 10 years of the company in India. Harley during the 10 years in India was able to create a cult in the subcontinent, which will live among its riders forever.
Harley, the American bike maker for the past 118 years has a legacy that is still unmatched by most of the bike makers in the world. The iconic machine has a lot of cult followers around the world. And a fair share of that cult is in India too.
So, to celebrate those drivers and commemorate their experiences with this machine, Harley launched an ‘HD India Forever’ film for a decade of US bike maker in India.
The video starts with a general but curious question by the narrator that What makes Harley Davidson a Harley Davidson? Then videos go to all possible answers like is it about the legacy of 118 years, the thumping sound of the engine or the head turns it gathers while riding.
Reviewing every possibility, the video boils down to one answer that what makes Harley, a Harley is ‘you’.
You the rider who embarks to open fields, roads, and experience those moments with your fellow riders. In the end, the company wishes everyone a safe and strong riding experience in 2021.
Harley Davidson pulling out from India
Earlier this year, Harley Davidson announced that it was pulling out of the Indian Market. And in the process leaving behind thirty-three dealership touchpoints, a number it grew over six times over the last decade.
From January 2021, Harley Davidson India will be operated under a new business entity controlled and run by India’s largest two-wheeler maker Hero MotoCorp. This was surely a surprise for everyone involved especially for the loyalists of US bike makers.
“As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero MotoCorp said in a statement.