DisneyStar won the television broadcast rights for the Indian Premier League (IPL) while the digital rights went to Viacom18, said people with knowledge of the matter, on the second day of auctions.
The Board of Control for Cricket in India (BCCI) mopped up a total Rs 44,075 crore for the rights over the next five years, they said. The board will make an official announcement after completing auctions of all four rights packages.
Senior executives with direct knowledge of developments told ET that the TV rights for India, or package A, was won by DisneyStar for Rs 57.5 crore per match, or a total Rs 23,575 crore for 410 matches over five years.
Package B–India subcontinent digital rights–went to Reliance Industries-controlled Viacom18 for Rs 50 crore per match, adding up to a total Rs 20,500 crore. Together, the rights have been bought for Rs 107.5 crore per match for the 2023-2027 cycle.The reserve price for TV and digital rights was Rs 49 crore and Rs 33 crore per match, respectively.