According to the TAM Sports Report on Commercial Advertising on Television for all 63 IPL 16 matches (31st March to 16th May), the number of categories, advertisers, and brands increased by 16 percent from matches 32 to 62 compared to matches 1 to 31.
Pan Masala was the only Top Category to finish in the top five throughout all 63 matches of IPL 16’s 16th season. The best five categories accounted for 55% of the tournament’s total ad volume. Ecom-Gaming and Pan Masala were the only two of the top five categories to appear in both IPL 16 and IPL 15. Three of the five categories in IPL 16 belonged to the food and beverage industry.
The top five advertisers accounted for 38% of the total ad volume in IPL 16’s 63 matches. Sporta Technologies and K P Pan Foods were the only advertisers to appear in the Top 5 list during both the IPL 15 and IPL 16 seasons. K P Pan Foods was the only advertiser to maintain its position on the list of the Top 10 Advertisers during the 16th season of the Indian Premier League.
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Compared to IPL 15, IPL 16 featured 17 new categories and 88 new brands during advertisements for 63 matches. Two of the top five new categories in IPL 16 belonged to the food and beverage industry. Three of the top five categories present in IPL 15 but absent in IPL 16 belonged to the ecommerce sector. ‘Airtel 5G Plus’ was the leading brand among the 88 new brands, followed by ‘Thums Up Charged’.
Coca Cola and Asian Paints advertised their brands exclusively during the 63 matches of IPL 16 on Hindi+English and Regional language sports channels, respectively. There were a total of 87 brands advertised on Regional and Hindi+English sports channels. “Dream11.Com” topped the roster of well-known brands.