As per reports, the famous Babadham peda of temple town Deoghar will soon get a GI tag as the district administration recently put up an application to get a unique distinction of this popular sweet. According to Deoghar Deputy commissioner (DC) Kamleswar Prasad Singh, the step has been taken for the branding and marketing of Babadham Peda.
Singh said, “Babadham peda Prasad is famous across the country and among crores of devotees who visit here for darshan at Baba Baidyanath Temple round the year. Though this ambitious proposal of getting GI tag for peda is an old one, the district administration has initiated steps now to get it implemented on the ground as soon as possible.”
It should be noted that the Jharkhand authorities will apply to the Chennai-based GI Registry for the GI tag. This sweet is made of khoya and is not offered as prasad at the temple but with time it has become a ritual for devotees to buy it and carry it back home.
To take the initiative forward, the district administration held a meeting at Vikash Bhawan with Babadham Peda Traders Association (BPTA) on Wednesday and asked to prepare a list of traders from the district.
“GI tagging will increase the income of peda traders and give global identity to the product. The financial condition of Peda traders who have been involved in this trade for generations would be enhanced manifold,” said DDC.
A GI tag is a distinctive sign, used on a product that can be used on basis of its unique characterisation and geographical origin.
According to the official, “Once any product gets GI tagging it can also invite fine on copying by anybody outside that geographical region.”