Keeping tourism centres across the state clean and hygienic by taking it up as a continuous activity is vitally important to maintain Kerala’s reputation as a major tourism hub, Tourism Minister P A Mohamed Riyas said on Tuesday.
Inaugurating the statewide clean-up programme on World Tourism Day at Shangumugham beach here, he said, ”proper maintenance of our destinations is a critical component of tourism development, which is a collective responsibility of all stakeholders.” ”Maintaining our destinations should be a continuous process, and not something limited to a particular day. This is essential to ensure sustainable and inclusive development of the tourism sector. This idea has been reinforced by this year’s World Tourism Day theme, which is Rethinking Tourism,” the Minister said.
Lauding the efforts of campus Tourism Clubs, he said the voluntary activities of the college students would create awareness among the public on the importance of keeping the tourism destinations clean and attractive. Transport Minister Antony Raju, who presided over the function, said since tourists always prefer clean locales, it is significant to keep the destinations clean and healthy. Through the statewide cleaning programme, this message has been put across to the public.
After the inaugural function, Ministers and other guests joined the Tourism Club members gathered at Shangumugham beach, marking the commencement of the programme.
On the occasion, prizes for various competitions conducted as part of World Tourism Day were given away. The clean-up programme was organised by Kerala Tourism in association with District Tourism Promotion Councils (DTPCs) and Tourism Clubs, aimed at keeping the tourism destinations across the state clean.
Spreading awareness of waste management, the tourism clubs also organised a flash mob at Shangumugham beach.
Cultural events were also planned at Nishagandhi in the city to mark World Tourism Day.
Aimed at litter-free tourism, the green protocol would be implemented at all units of DTPC from September 27, an official statement said.