AlphaVector, an India-based bicycle company, recently announced the launch of KTM bicycles in the country. This launch comes after a partnership between AlphaVector and the European bicycle manufacturer, KTM Bike industries. AlphaVector will now be the sole distributor of KTM bicycles in India. The new KTM cycles will range between ₹30,000 to ₹10 lakh.
With the KTM bicycles in AlphaVector’s arsenal, the latter hopes to grow the market for premium bicycles in metro cities such as Bengaluru, Chennai, Delhi, Mumbai, etc.
Sachin Chopra, Co-Founder and Chief Executive Officer, AlphaVector India Pvt. Ltd., said, “Cycling in India has seen a paradigm shift and is evolving at a tremendous pace. The premium segment is witnessing traction with people adopting cycling as a lifestyle especially in the metro cities. We are excited to bring KTM bicycles to India to cater to this growing demand and not just deliver unmatched quality and performance but also an exceptional buying and ownership experience.”
“The association of AlphaVector and KTM makes for a powerful combination of two pathbreaking brands that will collectively cater to both the leisure bicycle market and the performance bicycle market. Bringing the best of design, ergonomics and innovation, we are certain this association will further the already accelerated adoption of cycling in India.“, added Ajit Gandhi, Senior Vice President, Bicycle Division.
“For 56 years, we bleed orange. KTM Bike Industries keep the highest standard of making bikes and never stop exploring. It’s our pleasure to partner with AlphaVector to introduce our prime bike to Indian market.” The Managing Director of KTM Bike Industries, Ms. Johanna Urkauf and Mr. Stefan Limbrunner.
Here’s what you will get to see in KTM’s range of cycles; the current portfolio includes Mountain Bikes (MTB), All Terrain Bikes (ATB), Fat Tire Bikes (FTB), Hybrid Bikes (CITY), etc. AplhaVector believes this expanded range will facilitate its goal to encourage people of an active lifestyle.