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More than half of global Internet users are in India

India accounted for 268.9 million new Internet users globally who have come on board since 2014, a report by software firm Adobe said on Sunday.
According to Mobile Adobe Digital Insights (ADI) Report, India accounted for more than half of the 500-million new Internet users.
“The report, based on the global analysis of 1.7 trillion visits to more than 16,000 websites between January 2014 and January 2017, found that smartphones were the source of 500 million new internet users globally. Within this, India delivered a staggering 268.9 million new consumers,” the report said.
India was followed by China and Indonesia that accounted for 97.4 million and 15.7 million new internet visitors respectively, it added.
The report said smartphone traffic in India increased by 290 per cent since 2014, while desktop traffic was recorded as six per cent lower.
“Smartphones are allowing millions of people to access the internet, who otherwise might never have had the opportunity. India has latched on to smartphones and outpaced many affluent countries around the world in internet usage, which is representative of the country’s drive towards digital transformation,” Adobe Managing Director South Asia Kulmeet Bawa said.
“India continues to possess great untapped market potential and the growth numbers showcase huge legroom for the adoption of mobile technology in a big way,” he added.
The report found that consumers in developing countries are using smartphones to access the Internet.

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