Mumbai-based 3-year-old yoga and wellness startup, SARVA has managed to raise $6-million funding from various fitness and music industry celebs including superstar Jennifer Lopez and her fiance, baseball legend Alex Rodriguez.
For the duo, who are also often featured among myriad lists of the most powerful celebrity couples in the US entertainment and sporting industries, the investment in Sarva is their first in an Indian venture.
Lopez, who is widely perceived as one of the world’s top ranking entertainers across movie and music industries, and Rodriguez, commonly acknowledged to be one of the greatest short stops ever to step onto a baseball diamond, were introduced to SARVA by Mark Mastrov, who is Rodriguez’s partner in other ventures.
Meanwhile, SARVA, which has some 55,000 members across 70 yoga studios in 35 cities, offer a varied range of engaging and customised yoga services drawn from the best of ancient and modern techniques. The startup has so far raised a total of $8 million in two rounds including this one. SARVA also counts Bollywood entertainer Malaika Arora and India’s largest chain of health clubs, Talwalkars, as its investors.
Founded by Sarvesh Shashi, 27, a former aspiring cricketer, the wellness startup has also raised money from Bill Roedy, former chairman and chief executive of MTV Networks International, Mark Mastrov, founder of 24 Hour Fitness Worldwide, David Giampaolo, CEO of Pi Capital, and Zumba Fitness, the largest branded fitness programme in the world.