Netizen lashes out at SonyLiv’s gimmick with fake murder call for web series promotion

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The SonyLiv is facing wrath due to its unappealing and unethical gimmick as people are receiving false murder calls as part of the show’s promotional gimmick.

People received calls from a man who says that he has witnessed a murder, and that murderers are after his life now. In a trembling voice, he says his ordeal. By the end of the call, it is revealed that it is a promotional call for SonyLIV’s new show Undekhi.

Upset with this promotional activity, many took Twitter to lash out at the channel and the makers of the show.

A Twitter user wrote, “What a ridiculous #promotional call trick by #Undekhi #SonyLIV Do U even realise what this can cause to a person if they miss out the last few words in panic. Get a better way to promote your series #webseries #advertisement #ScamAlert #murdercall #unethical #worldpremiereseries (sic)”

Late in the evening, the cyber cell of Maharashtra police said it had asked Sony LIV, the streaming service, to stop the promotional activity.

The main control room of Mumbai Police started getting calls from people in the afternoon that they had received strange calls from numbers starting with 140 or 40.

Vaibhav Pawar, who owns an advertising agency, said around 4 pm a man who identified himself as “Rishi” called him, begging for help and saying that he had witnessed a murder and recorded the incident on mobile phone. The killer was now trying to kill him, “Rishi” said.

In reply, Mumbai Police tweeted, “Please do not share any sensitive details over a call and visit the nearest police station for further support.”

Finally, Sony LIV tweeted that it was a promotional activity.

“If you have received a call for our show…and it has disturbed you, we would like to sincerely apologise to you. This was a test activity which has gone out accidentally,” it said.

Artistic director Smriti Kiran wrote, “Got a very disturbing call from this number +91 140 880 0135 @MumbaiPolice …The gentleman said he has witnessed a murder. Has recorded it on his phone & now those people want to kill him. He hung up after that. He was crying & quavering while speaking. Please look into this. (sic)”

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