The Mumbai Police have recently busted the Television Rating Point (TRP) scam which involved top news channels including Arnab Goswami’s Republic TV.
Amid the debate on manipulated or rigged TRP by some media channels, the top biscuit brand Parle-G on Monday has announced that they will not advertise their products on Indian media channels that promote and show aggressive and toxic content.
According to a LiveMint report, senior category head of Parle Krishnarao Buddha said that the “company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam”.
He said that the company is in talks with advertisers so that they can together put curbs on advertising on such channels and send a clear message.
Followed by the announcement, Twitterati came in support of the choice and named the idea ‘genius’. People on social media mainly thanked the brand for the economical yet tasty offering, while nostalgia ran high with many recalling memories of the biscuit from their childhood.
Have a look at the Tweets:
#ParleG won’t advertise anymore with Republic and other Toxic channels. Soon Arnab will have to rely only on biscuits Modi throws at him!
— Srivatsa (@srivatsayb) October 12, 2020
#ParleG G For Genius.
How Many Genius Eat This..? pic.twitter.com/C4Jm5f8onP
— Sachin 🇮🇳 (@SachinSince1998) October 12, 2020
— ⚠️🅰️Dℹ¹⁸⚠️ (@Adi_Rukhster06) October 12, 2020
As an international student, getting up early, running for a part-time job have made life busier. Skipping breakfast was usual. ParleG has helped me survive. Thank you ParleG for being available in every small town of USA and Canada.@parleG#ParleG pic.twitter.com/Ak8AhQO0J8
— Mars (@Marssxyz) October 12, 2020
— Sweta Harsh (@harsh_sweta) October 12, 2020
— Arnab Goswami (@yoursvijendra) October 12, 2020
— Shree Speaks (@StayingReal0511) October 12, 2020
This is such। Good decision. Others should follow. Every single news channel is toxic except govt one’s.
— आकांक्षा (@akkaanshaa) October 12, 2020
— Dishu Chaurasia (@chaurasia_dishu) October 12, 2020
That’s awesome #ParleG. I am gonna buy more of Parle products.
— Jaimine (@jaiminism) October 11, 2020
— Perpendicular__|__ (@tvitter_boy) October 12, 2020
#ParleG , a biscuit brand that’s present in almost every Indian household, is actually a global biscuit brand & not just any global biscuit brand – it is the largest selling biscuit brand in the world! Yes, it trumps the likes of Oreo and Gamesa too #BeIndianBuyIndian#YourChoice pic.twitter.com/A2nI7cJKSU
— Ranjan Dutt (@rdx_75) October 11, 2020
For decades, #ParleG is recognised by this beautiful wrapper featuring a cute girl.
I appreciate @officialparleg for their decision to not broadcast their advertisement on news channels with toxic content.
We love you #ParleG even without your ads. pic.twitter.com/PXiqqKngeY
— Vidushi Kaushik (@VidushiK2) October 12, 2020
After Bajaj, Parle Products has stopped advertising on news channels that broadcast toxic, aggressive and anti national content.
— शुद्ध गरीब 🏹 (@ShuddhGarib) October 12, 2020
— Rupak Gupta 🇮🇳 (@RupakAccountant) October 12, 2020
Last week, the Mumbai Police claimed to have busted a ‘false TRP racket’, where households were asked to keep channels switched on the entire day. The officers claimed that even in uneducated homes, some English news channels remained switched on.