अब आप न्यूज्ड हिंदी में पढ़ सकते हैं। यहाँ क्लिक करें
cyfy
Home » Trending » Netizens laud ParleG’s decision to refuse advertising on news channels promoting ‘toxic content’

Netizens laud ParleG’s decision to refuse advertising on news channels promoting ‘toxic content’

Senior category head of Parle Krishnarao Buddha said that the "company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam".

By Newsd
Published on :
Netizens laud ParleG's decision to refuse advertising on news channels promoting 'toxic content'

The Mumbai Police have recently busted the Television Rating Point (TRP) scam which involved top news channels including Arnab Goswami’s Republic TV.

Amid the debate on manipulated or rigged TRP by some media channels, the top biscuit brand Parle-G on Monday has announced that they will not advertise their products on Indian media channels that promote and show aggressive and toxic content.

According to a LiveMint report, senior category head of Parle Krishnarao Buddha said that the “company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam”.

He said that the company is in talks with advertisers so that they can together put curbs on advertising on such channels and send a clear message.

Followed by the announcement, Twitterati came in support of the choice and named the idea ‘genius’. People on social media mainly thanked the brand for the economical yet tasty offering, while nostalgia ran high with many recalling memories of the biscuit from their childhood.

Have a look at the Tweets:

Last week, the Mumbai Police claimed to have busted a ‘false TRP racket’, where households were asked to keep channels switched on the entire day. The officers claimed that even in uneducated homes, some English news channels remained switched on.

Related

Latests Posts


Editor's Choice


Trending