For the past few days, everything in India is Binod. The new meme fest #Binod has grabbed in the country’s police departments and top brands like Paytm, Tinder to name a few.
FIR actor Kavita Kaushik on August 9 entered the #Binod fest. Taking it to twitter, she posted a video clip from the TV serial FIR and wrote, “FIR was way ahead of its time, wth is with Binod.”
In the FIR video clip, she could be seen saying, “Yeh Binod yaar Binod!! Binod ka kaccha chithha nikalwao, zara chauki me bulao, hum darshan krenge Binod ke, liftman Binod.”
FIR was way ahead of its time ? wth is with Binod pic.twitter.com/0Lw7esbwzQ
— Kavita (@Iamkavitak) August 9, 2020
The famous comedian Kiku Sharda can also be seen in the video.
#Binod was among the top trends on Twitter in India with over 50k tweets.
A user tweeted to the company and challenged them to change its name. The company accepted the challenge and changed its name to Binod.
Done. https://t.co/zjxs0bDWey
— Binod (@Paytm) August 7, 2020
The Mumbai police used this to create awareness about cybersecurity. The department in its tweet said, “Dear #binod, we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety”
Dear #binod , we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety
— Mumbai Police (@MumbaiPolice) August 7, 2020
For the uninitiated, the buzz of the town originated from a YouTube channel ‘Slayy Point’, where creators Abhyudaya and Gautami posted a video on July 15 talking about the illogical comments made under various videos that have no real meaning. In this video that goes by the title “Why Indian Comments Section is Garbage (BINOD),” they showed their audience a wide range of bizarre comments left by YouTube users. This was when the netizens came across a comment by user Binod Tharu, who just wrote his name “Binod” in the comment section, nothing else. It quite naturally baffled the netizens and they latched on to it so much that a meme was born.
