In India, OnePlus has recently introduced the OnePlus 11 5G smartphone and numerous more goods. OnePlus 11R 5G, OnePlus Pad, OnePlus Keyboard, OnePlus TV 65 Q2, and OnePlus Buds Pro 2 were the other products introduced at the launch event. The brand’s strategy in India is to expand the brand’s market share. The purpose of the brand’s entry into the consumer electronics market segment was to enhance market share. In 2023, OnePlus stated that it would only release the forthcoming Fold and Flip smartphones. The Chinese smartphone manufacturer is also well-known in the audio market. Numerous goods have been sold in the country under the brand and its subbrand Nord. Myntra will carry audio devices from OnePlus, as stated by the company.
What Motivated OnePlus to Sell Audio Products on Myntra?
Myntra is a well-known online retailer in India for purchasing fashion, cosmetics, and lifestyle items. In 2014, the online retailing giant Flipkart purchased Myntra, for those unaware. The lifestyle products include many brands of music products and smartwatches. It is one of OnePlus’ finest possibilities for increasing sales of audio items.
Myntra has already begun selling audio devices from OnePlus. Included in this group are Nord Buds, Nord Buds CE, Buds Z2, Bullets Z2 neckband, and Buds Pro 2. The brand’s presence on Myntra will facilitate the expansion of its items in India’s tier 1 and tier 2 cities. Most Indians consider OnePlus a luxury brand. Myntra has a significant client base in the majority of cities, which will aid OnePlus in distributing its products.
Myntra’s Chief Business Officer, Sharon Pais, expressed her company’s joy in partnering with OnePlus to deliver premium and high-quality audio items to clients across India. As one of the few e-commerce platforms that provide Buds Pro 2, according to the CEO, Myntra will draw many customers. Additionally, the chief executive officer stated that the acoustic technology and sleek, contemporary appearance would attract buyers.
India, according to OnePlus India CEO and Head of India Region Navnit Nakra, is one of the brand’s most important markets. The firm desires to meet the needs of its clients by making its items available on many internet channels. The brand has been forming partnerships with market leaders who provide India’s clients with superior service quality. The partnership with Myntra would enable them to reach youthful, fashion-conscious consumers.
The OnePlus Buds Pro 2 is the brand’s most recent premium product. The product has spatial audio stability and Android compatibility. The buds are a collaboration between Dynaudio and MelodyBoost Dual Drivers. It has enabled them to provide stereo-quality sound with deep, textured, and dramatic bass.
Smart Adaptive Noise Cancellation (ANC) technology is also included. It has also worked with Oscar-winning composer Hans Zimmer to produce an equalisation called Soundscape. With the case, OnePlus Buds Pro 2 can play music for up to 39 hours.