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Patanjali’s ‘swadeshi’ line of clothes to hit market soon!

By Newsd
Updated on :
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Yoga guru-turned business tycoon, Baba Ramdev, who founded the business potential in everything home-based, is ready to raid the next big consumer market of apparel. Ramdev is already in the food, medicine and cosmetic business and has a great hold on the marketplace.

Now, Ramdev’s Patanjali Ayurved is preparing to start its ‘swadeshi’ line of clothes for men, women and children by April. “Patanjali will have different products in each category – value-for-money clothes for the masses and apparel that would have the snob value meant for the classes. We’ll start with woven clothes, knit wear and machine-made apparel including denim,” said its spokesperson, SK Tijarawala.

Patanjali is working on a suitable brand name linked with its ‘swadeshi’ agenda. ‘Paridhan’ (apparel) is one option but “we may have more than one brand,” he added.

The apparel line will at first be made available across 250 exclusive retail outlets in April 2018. Besides the wide network of Patanjali stores, it will also be sold at other apparel retailing outlets like Big Bazaar. Patanjali may also go into selling them through retail outlets managed by state-run Khadi and Village Industries Commission (KVIC). There are 15,000 KVIC outlets across the nation, Tijarawala said.

“Besides, we will have arrangements with apparel makers, and we will set up our own manufacturing units for making clothes,” said Tijarawala.

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