The California-based PayPal – a major payments company has accused India’s biggest digital payments startup Paytm of stealing its logo. In a complaint filed with the Indian trademark office, PayPal accused Paytm of using a logo that is “deceptively and confusingly similar” to its own.
PayPal claimed that the Alibaba-backed firm had “slavishly adopted the two-tone blue color scheme” of the trademarked PayPal logo. While PayPal has been using its trademark across several nations since 1999, Paytm’s logo is still in the process of getting registered.
“These similarities cause a likelihood of confusion… There is no reason for the Applicant (Paytm) to adopt the identical colours and colour scheme other than to take advantage of the reputation the Opponent (PayPal) has built up into this combination in connection with its popular services,” reads the complaint.
However, Paytm refused to comment on the allegations.
In India, a company needs to promote its logo and wait for at least four months as part of the trademark registration process. During the period, anyone can raise issues or oppose it, said Rahul Dev, a patent attorney and tech corporate lawyer, in a post on LinkedIn as per a report in Quartz.
PayPal’s complaint was filed on the last day of the statutory four-month period as Paytm is advertising its logo from July 18.
After the move of demonetization, Paytm saw a huge increase in its user base. The Noida-based startup has been one of the biggest beneficiaries of the Indian government’s demonetisation move. The company registered over five million new users.