New Delhi, Feb 23 (IANSlife) As a part of PUMA’s commitment to reduce their environmental impact and provide support to underdeveloped communities, the PUMA x FIRST MILE collection consists of shoes and apparel made from recycled yarn that is manufactured from plastic bottles.
These bottles are collected in the First Mile network and the collection is a co-created of sports wear made from recycled plastic, rooted in social impact and human connection. The collection dropped on February 21st, 2020 on PUMA.com, at PUMA Stores and selected retailers worldwide.
“Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, Head of Corporate Sustainability for PUMA. “The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets-all the apparel is made of at least 83 percent to even 100 percent from the more sustainable yarn sourced from First Mile.”
“We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it’s their material going into it,” said Kelsey Halling, Head of Partnerships at First Mile. “The more we can connect that last mile with the first mile, the easier this sustainable movement will be able to continue.”
The collaboration with First Mile is part of PUMA’s commitment to reduce its environmental impact and live up to its code of being “Forever Better”.