Raksha Bandhan will be celebrated on August 3. This year the celebrations of the brother-sister bond will be different as many siblings are away from each other. To make them feel virtually connected, Twitter has brought in a virtual Rakhi.
Twitter is urging its users to make use of the hashtag #TweetAPromise to speak to their siblings on the platform. The official Twitter India account, posted a tweet saying, “This Raksha Bandhan, cover the distance, #TweetAPromise to your loved ones with Twitter India’s virtual rakhi.” The tweet additionally contains an 11-second clip that claims the identical.
This Raksha Bandhan, cover the distance, #TweetAPromise to your loved ones with Twitter India’s virtual rakhi.
— Twitter India (@TwitterIndia) July 31, 2020
Recently, the microblogging platform has introduced a new feature called ‘Fleets’ in India. “India is necessary for Twitter since it’s certainly one of our largest and fastest-growing viewers markets globally. We’re excited to carry the Fleets experiment to India and make it one of many first three nations on the earth to expertise this new product. From the check-in India, we’ll learn the way including a brand new mode of dialog adjustments the best way Indians have interaction on Twitter. It’ll even be fascinating to see if it additional amplifies the range of utilization by permitting folks to share what they’re considering in a manner that’s light-touch and light-hearted,” stated Manish Maheshwari, MD, Twitter India.
Twitter has also launched a blog ‘Coronavirus: Staying Safe and informed on Twitter’ on April 3, 2020. The blog reads, “As the global community faces the COVID-19 pandemic together, Twitter is helping people find reliable information, connect with others, and follow what’s happening in real time”.