Subhash Ghai launched a new music video on CLEAN GANGA initiative and reviving the journey that led to the making of this video. Subhash Ghai said, “After making a short documentary KUMBH – THE POWER BANK which was highly appreciated by the chief minister and Govt of Uttar Pradesh in 2018, I got an invitation by sanskar Bharti as a guest of honor to participate at their event at Kumbh in February 2019 at Prayagraj”.
During my visit at Kumbh, the idea of making a music video on River GANGA struck me. Since many years now ganges have been under severe pollution and a lot has been spoken about if River Ganga is still pure or no. When I thought to conceptualize a music video revolving around River GANGA and its cleanliness issue, I first personally discussed the issue with the Directorate of Namami Gange project initiated by PMO Narendra Modi. Then I penned down the lyrics
“ ghar ghar Ganga jab bhi aaye- Maili ho kar laut na jaye “
I inspired the students of whistling woods music school to compose the score on the lyrics. Within a very short span of time, they completed the music in our School’s music studio. The song is composed by music students Antara Vaidya and Vaishnavi Sriram with Abhishek bonthu as a programmer. Vaishnavi and other students gave vocals.
It was a very proud moment for us when our music video was presented in front of a very large crowd at Kumbh 2019. Although I have written a full song on clean Ganga this video displays only a mukhra of the song. Please enjoy it n wait and watch for the full song being produced under Mukta digital studios Mumbai.
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