A Tanishq store in Gujarat was attacked by mob on Wednesday. According to a report in NDTV, the incident was reported from Gandhidham in the state. Following the attack on the store, the manager was forced to write an apology over the row over an advertisement that created social media hype.
It all started when the jewellery brand released a 43-seconds advertisement, which led to the hashtag #BoycottTanishq trending on Twitter. A section of social media users on Monday alleged that the advertisement promotes ‘love jihad’ and was anti-Hindu in sentiment. #Boycott Tanishq trended all day on Twitter on Monday, with many asking for a ban on the controversial advertisement.
Followed by a vicious troll on Twitter for glorifying love jihad, Titan Ltd owned jewellery brand dropped out its campaign “Ekatvam” (Oneness) from all media platforms.
The video shows a pregnant woman in a sari escorted by a woman she calls “Ma’ to a baby shower ceremony. At the end of the video, the young woman asks the older woman, apparently her mother-in-law: “But this ceremony is not held at your home…”. The mother-in-law, wearing a suit and her head covered with a duppatta, replies: “Isn’t it a tradition for every home to keep daughters happy?”