With the fast paced boom in digitisation of shopping and money transfer, what else that has grown is the incident of cyber crime. Ad fraud is a major concern in the industry and fake installs of apps, clicks and views have led to inaccurate measurement of digital presence.
Recently, a long Twitter thread posted by a username Kartic Rakhra has got a major attention from the netizens.
Taking to the micro-blogging site, Kartic narrated an incident happened to his grandfathers’ attendant who was browsing through ‘Bharat’ when he came across a Flipkart look-alike ad, asking him to pay the requested amount for the item through Paytm only.
Today, my grandfathers attendant (in his early 20s) came to me to asking why @Flipkart was only allowing him use @Paytm to make a purchase.
I asked him to show me his phone and what followed really blew my mind…
— kartic rakhra ⛓️ (@karticrakhra) January 19, 2020
In the following tweets, he added screen shots and pointed out the differences between the varying Flipkart ad frauds.
As soon as the e-commerce brand Flipkart came across the incident, they notified that their legal team is taking appropriate actions against fraudsters.
It further suggested to file an FIR in the matter.
We are working very closely with our legal team and law-enforcement authorities to take appropriate action against fraudsters. Meanwhile, if you like, you can also choose to file a police case/FIR against them. ^PV (2/2) https://t.co/AVMrxu8df1
— flipkartsupport (@flipkartsupport) January 19, 2020