Abhinav Kumar, the face of travel search website Trivago’ adverts in India has joined fintech giant Paytm as VP Product Marketing. Digital marketing strategist, Abhinav is popularly known as the ‘Trivago Guy’, given his appearance in the hotel booking startup Trivago’s video and print advertisements.
“We are excited to have Kumar on-board, who is known for his expertise in product marketing. We are in the next phase of our growth, and his skills and expertise will be instrumental to our efforts of expanding digital payments in our country,” Paytm spokesperson said.
Harinder Takhar, CEO – Paytm Labs said, “Abhinav’s skill-set is what we look for when we want to hire external talent. His agility will assist us further in continuing to be dominant in payments as an industry leader.”
Talking about his appointment, Abhinav Kumar said, “Paytm is an innovative company and the impact that Paytm has done in the lives of masses by re-imagining payments has always fascinated me. This drove me to contribute more to this story in its next stage of growth. My mandate is to continue the great growth story in India with a data-driven approach and extend it to other parts of the globe as well. I am excited to do so with the amazing team here at Paytm and under the leadership of Vijay and Harinder.”
Kumar, who was the country manager India of Trivago for last six years, has a master’s in International Management from University of Trento, Italy.