On Wednesday, Twitter introduced a new official tag for verified accounts. If you look through your Twitter feed, you’ll notice that businesses, media outlets, government handles, and even well-known people have a Blue tick with an Official tag below it. This icon appears to be a double check on the account’s authenticity.
Twitter’s Esther Crawford has stated that the redesigned Twitter Blue subscription product, which will allow paid users to display blue check marks on their accounts, will not actually verify users’ identities.
This change has been hyped by Elon Musk, who plans to overhaul the platform with a slew of ideas, including expanding the Twitter Blue subscription to more countries, with India included.
Twitter official Esther Crawford in a tweet said: “A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the ‘Official’ label to select accounts when we launch.”
“Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures,” she said.
According to her, the new Twitter Blue does not include ID verification. “It’s a paid, opt-in subscription that includes a blue checkmark and access to certain features. We’ll keep experimenting with different ways to distinguish between account types.” The changes come just days after Elon Musk, the world’s richest man, purchased Twitter Inc for USD 44 billion and implemented a slew of changes, including a subscription programme and a new verification system.
He has announced a monthly fee of USD 8 for Blue Tick handle verification.
Musk said on Sunday that Twitter’s fee-based blue tick verification service would be available in India in “less than a month.”
“Hopefully, less than a month,” Musk tweeted in response to a Twitter user’s question about when the service will be available in India.
Musk announced earlier this month that the verification blue tick in front of a user’s name that authenticates an account will be charged USD 8 per month.
Twitter’s decision to charge a monthly fee for the verified badge has polarised users around the world.
Musk, the CEO of Tesla Inc, completed his USD 44 billion takeover of Twitter in October, putting the world’s richest man in charge of one of the most influential social media apps in the world. He also fired four top executives from the social media company, including CEO Parag Agrawal and legal executive Vijaya Gadde.