The global size-inclusive lingerie brand, Parfait debuts in India with the launch of its Summer Spring Collection today with a one of a kind Plus size fashion show in association with India Intimate Fashion Week at JW Marriott Mumbai. A first of its kind lingerie fashion show, saw modern Indian plus size women from different age groups including a 50-year-old woman attired in select pieces from Parfait new collection, walking down the ramp flaunting their curves and celebrating body positivity. The show was headlined and graced by renowned Bollywood actress Ms. Zareen Khan who joined other models and walked the ramp.
The company’s venture in India is part of its global vision of delighting customers around the world through its products and services. Currently underrepresented even with overwhelming demand, at present more than 60 per cent of women in India wear some amount of plus-size clothing. Parfait aims to fill this gap by offering their full-size range of lingerie for the plus-sized women.
Sharing her experience on walking down the ramp Ms Zareen Khan added “Lingerie is not one-size-fits-all, and neither are the women who wear it both on and off the runway. It is great to see Parfait celebrating size inclusivity. Available in varied sizes and colours, Parfait lingerie is beautiful and very comfortable to wear.”
On association with Parfait India for this one of a kind project, Niraj Jawanjal, Founder & Ideator at IIFW said “We are extremely delighted to be associated with Parfait as their official launch partner in India. We are happy that Parfait is coming to India with something very unique for which IIFW has been constantly working on for the last three years. We are looking forward to a great association with Parfait in the near future also and work together to #BooTheTaboo in the society when it comes to talking about Lingerie and Intimate wear.”
Parfait’s mission of helping women in India find their perfect fit establishes an opportunity to serve India’s underserved plus-size market and supports Parfait’s vision of delighting customers around the world through its products and services.