Zee-owned English newspaper DNA on Wednesday, October 9, announced that its print publication for Mumbai and Ahmedabad will cease to exist beginning Thursday.
“In this rapidly evolving market, a very thin line remains between print and digital. There’s duplicity in print and digital readership and the trend shows that our readers especially the younger audience prefer reading us on their mobile phones rather than in print,” the note from editor read.
“DNA will continue to be your preferred news destination as a web-portal. Apart from the website, we will soon launch the DNA Mobile Application, with more focus on video-based original content,” the note added.
— DNA (@dna) October 9, 2019
The note also asked the readers with subscriptions to seek a refund.
