Google took a new move Wednesday to increase transparency on political ads on its platform by releasing an online library of US political ads and a report on details of ad-expenditure ahead of the mid-term US elections in November this year. Google said the addition of the political advertising report[Read More…]
Tag: political ads
Google to verify advertisers buying political ads in US
San Francisco: Learning from the Facebook fiasco, Google has rolled out new policies for verifying election advertisers in the US that require additional verification for anyone who wants to purchase an election ad on Google in the country. “As a first step, we’ll now require that advertisers confirm they are a[Read More…]
Facebook brings political ads under more scrutiny
San Francisco: In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages. To get authorised by Facebook, advertisers will now need to confirm their identity and location. “Advertisers will be prohibited from running political ads —[Read More…]