Nykaa Fashion, a multi-brand fashion e-commerce platform, on Monday said it has acquired online jewellery brand Pipa Bella.
The company, however, did not disclose the financial details of the transaction.
Pipa Bella will continue to offer its services on its own website and also extend this functionality as a consumer brand under the Nykaa Fashion portfolio, it added.
“We have seen a rising trend of personalised minimalistic and premium fashion accessories in the Indian market. At Nykaa Fashion, we strive to bring the best quality and variety of such products to meet the demand of the audience,” Adwaita Nayar, CEO of Nykaa Fashion and Founding Team Member at Nykaa, said.
“Our aim is to extend the brand”s core signature design to a much larger landscape by becoming a full range accessories label. We believe that there is a strong opportunity to provide premium fashion jewellery with contemporary design and functionality at the core of the customer experience,” Nayar said.
“It has found strong synergies with Nykaa Fashion”s positioning within the e-commerce fashion landscape and its manner of engagement with its wide network of customers around the country. This association will allow Pipa Bella to reach a larger customer base and leverage the massive number of users visiting Nykaa Fashion every month,” she added.
Nykaa Fashion has previously strengthened its product portfolio by acquiring the brand Twenty Dresses. PTI