With the launch of realme 8 series, the company is aiming to penetrate deeper into the booming Rs 10,000-Rs 20,000 mid-range 4G market, aiming 10-15 per cent market share in the segment flooded with devices from rivals Samsung and Xiaomi, a top executive said on Thursday.
“We plan to increase our market share in this segment to 10-15 per cent with the launch of the 8 series,” Sheth told IANS, as the company launched two mid-range smartphones in its 8 series in India, with realme 8 Pro being equipped with the industry-leading 108MP ultra-quad camera.
“We understand that some consumers still prefer a 4G phone currently. So for realme 8 series, the youth flagship for the masses, we have planned both 4G and 5G versions,” Sheth said.
The 4G version will stand below realme X7 5G and even its predecessor 7 pro at Rs 17,999, It will still feature multiple upgrades and almost the best mid-range experience.
“With realme 8 series, we are targeting the young audience like college goers who need good features at value for money,” Sheth added.
“We are offering a combination of good specifications with upgraded Super Amoled display, world-first and updated camera features, new sci-fi design, powerful processors and fast-charging capabilities that can match up to your lifestyle, with a value for money promise. It’s one of the best options in the segment,” the executive elaborated.
The company’s strategy in India will be centred on two main goals: being a “5G leader” and promoting “realme TechLife.”
“realme community is already a 2 million-strong family and keep on growing. We continuously engage with our fans to cull feedback on products and incorporate them into the development. This, in turn, builds long-term salience through positive word of mouth, loyalty and consumer stickiness,” Sheth said.