On July 15 every year, Social Media Giving Day is observed with an aim to promote social media as a good cause and a medium to support the charity on the global platforms.
The netizens on this day come together and support a good cause and make the online platform a better space by using the hashtag #Give.
The mayors and governors across the United States declared the day as an event before it was officially introduced worldwide.
Social Media Giving Day is observed on July 15 and the day is often confused with Social Media Day which falls on June 30. While Social Media Day aims to promote the positive usage of online platforms on the other side social media giving day encourages people to participate and do charity.
In 2013, the day was initiated by St Louis based technology and social philanthropy organization Givver.com
It is an online platform dedicated to fundraising via Twitter. They encouraged the social media users and influencers promote the day as a way to use social media for social good and to leverage it as a means to hashtag “Give” to their favorite charity or cause.
People who want to participate on the day can select their choice of a non-profit organization or online cause and raise public awareness on the importance of fundraising.