[Watch]: This appealing campaign on mother’s day hits the right chord

On the occasion of Mother’s day, domestic mobile manufacturing company Micromax has released a small video campaign and it is indeed hitting the right chord. The campaign shows an aged woman who lives alone while her son works somewhere else. The entire portrayal through the video is trying to convey just one message – be kind.

While the 2-minute-42-seconds video wonderfully captures the daily life of an ordinary old lady, the way it ends, will indeed make you call your mother, right away. There aren’t any twists and turns in the story. It is just simple yet appealing and direct. Have a look: