Over the last two decades, the Digital PR industry has experienced significant expansion. Examplad Media, India’s largest end-to-end Digital PR marketplace and one of the most trusted Agencies when it comes to Digital PR, is one of the leading ones, pioneering strategies to commence a steady growth of your brand and save it from the isolation downhills. The firm has made it a priority to bring about a paradigm shift in the way PR is done, making it more accessible and crucial for business development.
How did Digital PR overtake Conventional or Traditional PR?
However, as technology progressed, new communication routes and information sources emerged. As a result, a transition to digital media was unavoidable.
Audiences began to appreciate the benefits of these new sources, which included:
COVID-19 and its aftermath have given the PR profession a new lease on life, ushering in a new era of growth and evolution. In recent years, the public relations profession has undergone a significant shift in its working practices in order to adapt to shifting work demands. Agencies have devised Digital PR approaches that have shown to be successful, ranging from working with pen and paper to recognising the advent and use of technology.
Here are the top ten Digital PR strategies: