Soft drink giant, PepsiCo, recently withdrew its latest advertisement campaign, “Live for Now Moments” after huge social media backlash. The ad was criticized for co-opting protest movements and appropriating an iconic photograph from the Black Lives Matter movement. It’s a shocker at least for the Indian audience. In October 2015,[Read More…]
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Pepsi pulls latest ad campaign after huge backlash for co-opting iconic protests
Pepsi has withdrawn and apologised for a new ad campaign featuring Kendall Jenner, after the company faced a social media backlash for co-opting protest movements to market their products. “Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement to the[Read More…]