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Home » Entertainment » Pepsi pulls latest ad campaign after huge backlash for co-opting iconic protests

Pepsi pulls latest ad campaign after huge backlash for co-opting iconic protests

By Newsd
Updated on :

Pepsi has withdrawn and apologised for a new ad campaign featuring Kendall Jenner, after the company faced a social media backlash for co-opting protest movements to market their products.

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement to the Associated Press. “Clearly we missed the mark, and we apologise.”

The video featured American model Kendall Jenner coming across a scene of protest. Jenner joins the diverse crowd and approached the battalion of police officers. She finally offered a can of Pepsi to an officer and the crowd cheered while he was drinking the soda.

The 2-minute-39-second ad, titled “Live for Now Moments Anthem”, conveyed that all those protests- Occupy protests, Black Lives Matter and anti-Trump, would be more effective and cheerful if somebody gifted a Pepsi can to the officers.

In a country infamous for the police brutality, the protest is not done with soft drinks and supermodels. Protesters are welcomed with water cannons and pepper sprays.

A scene in the video clearly appropriated the iconic photograph of Ieshia Evans, an 18-year-old black lady who stood bravely in front of the heavily armed riot police during a Black Lives Matter protest.

Source: Revelist

People took to Twitter to mock the corporate for trivialising and marketing the people’s resistance.

The brand had faced a similar backlash over its ad “Pepsi Thi, Pi Gaya”, which mocked the student protests in India.


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