100-Day ‘Dog Biryani’ Challenge in Punjab:The disturbing social media challenge which a Punjab influencer created to show his cooking skills for “dog biryani” has ended because animal rescue groups intervened. The strange challenge which people found offensive was terminated before it could reach its frightening outcome.
100-Day ‘Dog Biryani’ Challenge in Punjab
The social media experiment which looked to start a public protest but then turned into a violent demonstration appeared for its first moment. The influencer in question had been posting a series of daily videos featuring a stray dog he named Jimmy.

The initial videos presented him as a friendly person who played with his puppy. He repeatedly announced his plan to prepare the animal as biryani after the 100-day period ended.
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Public Reaction
The first posts which appeared online received immediate condemnation from netizens and animal welfare advocates who described the challenge as inhumane and unsafe.
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The people who commented on social media networks expressed three emotional reactions which included shock and anger plus disbelief that someone would connect a living animal’s future to a planned dangerous stunt. The challenge attracted more criticism during its later weeks because observers watched the dogs transformation from a small puppy into a larger adult dog.
Rescue Operation: Intervention on Day 92
A group of citizens and animal welfare supporters experienced their first successful day 92. The citizens together with animal welfare groups managed to locate the influencer. In footage shared by those present at the scene, the rescuers confronted the content creator and insisted he halt the challenge immediately. Under pressure, he complied and publicly apologised for his actions in a video that has since circulated widely online.
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Rescuers also released footage focusing on Jimmy reassuring the public that the dog was safe and now in their care. At the time of rescue, Jimmy’s condition was described as stable, and he was being looked after by volunteers while arrangements were made for his long-term welfare.












