AJIO 2023 Big Bold Sale: The leading fashion e-tailer in India, AJIO, has announced that its ‘Big Bold Sale’ event, powered by Adidas in collaboration with Melorra, will begin on June 1, 2023. Beginning on 28 May 2023, customers were granted early access for a limited period of six hours per day. In the largest-ever edition of the Big Bold Sale (BBS), customers can purchase from over 5000 brands offering over 1.3 million curated fashion styles, delivering an unmatched purchasing experience.
AJIO 2023 Big Bold Sale
In the AJIO Big Bold Sale, the greatest bargains and discounts on top brands are available in categories such as fashion, lifestyle, home and decor, beauty, jewellery, and personal care. Customers can receive discounts of up to 50-90% on all brands and categories, plus an additional discount of up to 10% when using SBI credit or debit cards.
Vineeth Nair, CEO of AJIO, commented on the announcement, stating, “Over the past few iterations, the AJIO Big Bold Sale has become India’s preferred fashion extravaganza, and we’re ecstatic about the support our customers have shown us. In its largest edition ever, we anticipate more than 60 million new users to migrate to AJIO to experience the fashion industry’s most sought-after exclusive international, domestic, and private brands at the best prices.”
The ‘Fashion’s Most Wanted’ campaign film, starring Shraddha Kapoor and Rana Daggubati and scheduled for release on May 31st, features an action-packed sequence showcasing the most popular brands. Shraddha devises ingenious means to evade her pursuers with the assistance of Rana, constantly disguising herself in fashionable attire from the AJIO brand house.
- Super Hours, unheard-of and irresistible bargains, and more can occur daily.
- Best shopper: Every six hours, the best BBS consumers have the opportunity to win prizes such as an iPhone 14 Pro, an Apple MacBook Air, 1 lakh rupees’ worth of gold, and a Samsung S23.
- Each of the best three BBS shoppers will have a chance to receive 3 lakh INR worth of gold.
- Guaranteed gifts: spend at least INR 4,999 and receive guaranteed gifts up to INR 9,999
- Customers can receive an additional 10% discount on all prepaid transactions.
- Customers can earn AJIO points and RelianceOne points with every purchase; AJIO points can be redeemed for an additional 5% discount.
- Spread happiness: Customers can give AJIO gift cards to their loved ones during the holiday purchasing season.