“I think the Nano failed to meet the aspirations of customers in totality, not just one or two factors,” said Maruti Suzuki India chairman R C Bhargava on Thursday in New Delhi.
Bhargava further went on to say that a two-wheeler owner, when looking to upgrade to a car, wants the luxury that the vehicle offers and does not look at it like a point-to-point transportation.
“The project at that price became an insurmountable challenge and also the challenge to meet customer aspirations,” he added.
The Maruti Suzuki India head honcho did say that Ratan Tata needs to be given credit for attempting to offer an affordable car to the masses through the Nano. Bhargava said the idea behind Nano, as conceived by Tata, was to offer an affordable and safer mode of personal transportation to two-wheeler riders and their families, which needs to be lauded.
“We as a company believe that we’re not capable of producing a car with the specifications and price of the Nano,” Bhargava added
The Nano has been in the news with ousted Tata Sons chairman Cyrus Mistry stating that it needed to be shut down if Tata Motors had to make a turnaround.
