Bollywood actor Deepika Padukone has made a bigger bet and No it is not a film this time. The actress invested an undisclosed amount in Drum Foods International, the company behind the popular yogurt brand Epigamia.
From the actor’s investment, Epigamia plans to accelerate its growth. As per the reports the company will expand its distribution to 50,000 outlets in over 25 cities.
The company which is 11-year old sells a line of Greek yogurt and smoothies. It is one of the premier brands for dairy products in India. The company was founded by Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar.
Epigamia made headlines in January after it raised over $25 million in a Series C investment and also it raised the funding from Danone Manifesto Ventures which is the investment of dairy giant Danone. It came after Danone exited its dairy business in India. Deepika’s investment is also part of the same series C raise.
Reports suggest that it is not the first time Deepika Padukone is investing in the Indian startup industry. Earlier also that actress through her family office KA enterprise has invested in the furniture rental company Furlenco and beauty marketplace Purplle.
The actress has joined the long list of Bollywood celebs who have actively invested in startups in India. As an alternative investment option, celebs like Aamir Khan, Suniel Shetty and Malaika Arora have started to invest.