Under the new association, Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance during the tournament.
In the past, Alcis Sports has been the licensed apparel merchandise partner in India for both FIFA U-17 World Cup India 2017 and the 2018 FIFA World Cup Russia besides being the official kit partner of the 2018 Kabaddi Dubai Masters.
Commenting on the association, Roshan Baid, Managing Director, Alcis Sports, said: “We are glad to be associated with Haryana Steelers for the sixth edition Pro Kabaddi League. Kabaddi being an indigenous sport is extremely close to our hearts and it is heartening to see its growing popularity in the last couple of years.”
The entire apparel range for the Haryana Steelers features some of the most advanced garment technology and is highly stretchable.
Earlier in the day, the Steelers unveiled 2012 London Olympics bronze medallist wrestler Yogeshwar Dutt as their brand ambassador.