Lunar New Year: Chinese New Year will take place on Tuesday 1 February 2022. The previous lunar year has been running since 12 February 2021 and draws to a close on Monday 31 January 2022.
Timings differ from when we mark the new year here in the UK because China traditionally follows the lunar calendar, whereas we follow a solar one.
Solar calendars are based on the earth’s passage around the sun and are in common and legal usage around the world.
The lunar calendar bases its timings off the different phases of the moon. It means months tend to be either 29 or 30 days in length, while years are between 11 to 12 days shorter than the solar calendar.
While this calendar might seem a foreign concept, most cultures around the world have used lunar calendars at some point in their history.
Even the Gregorian calendar, which was introduced in Europe almost 450 years ago, has its origins in the lunar cycle.
To celebrate the upcoming Chinese Lunar New Year (February 1), Italian luxury fashion house Bottega Veneta has taken over a part of the Great Wall of China.
The brand has used a massive digital screen to display ‘Happy New Year’ written in Mandarin script.
The colors are that of Bottega Veneta’s signature green and tangerine; also considered a color embodying luck in Chinese culture.
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Lunar New Year 2022:
Apart from the digital promotion, the brand has also pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, an important pass on the wall that is referred to as the ‘First Pass Under Heaven’.
This comes as an extension of the brand’s recent experimental marketing methods which earlier saw the brand’s ads on rooftops near Los Angeles’ LAX Airport for visibility to passengers taking off and landing in the city with images of musician Arca and Italian ballet dancer Roberto Bolle.