As Navratri is in full swing in India, several brands and organisation are posting content on the internet regarding the widely celebrated nine-day festival. On Thursday, #BoycottErosNow started trending on the microblogging site, Twitter. Netizens called out the film production company for sharing “vulgar” tweets and memes on Navratri. A section of the internet is upset with Eros Now for allegedly “violating” the religious festival of Navratri by “mocking” and “insulting” it.
Netizens shared a comparison claiming that ever since the company hired Ali Hussein, a Muslim CEO, there have been ‘anti-Hindu’ tweets flowing in.
Many have also shared tweets that feature Katrina Kaif alongside the quote, “Do you want to put the ratri in my Navratri”, and Salman Khan with the words, “You need a dandi to play dandiya – I have one.”
Have a look at the tweets:
Shame On @ErosNow 😠
— Arun Yadav (@beingarun28) October 22, 2020
If you make fun of Hindus,
Bigot Hindus will Boycott you.
If you abuse Hindus,
Bigot Hindus will again Boycott you.
— Farrago Abdullah (@abdullah_0mar) October 22, 2020
Now we can understand the frustration of Mr.Ali hussein CEO of @ErosNow
Thanks:- for telling us
की चोट एकदम सही जगह लग रही है
— Dr. Richa Rajpoot (@doctorrichabjp) October 21, 2020
See how only Hindu festivals have been commercialised!
— Harish Dutta (@MaskPahanLo) October 21, 2020
— Ankit Arya Sam (@iamankitaryasam) October 21, 2020
— Anmol Rajora 🇮🇳 (@iAnmolRajora) October 21, 2020
@ErosNow immediately remove your CEO Ali Hussein for these vulgar tweets & open display of hate against Hindus & our sacred traditions.
We will not allow cultural & religious Jihad against Hindus through your platforms.
— Radharamn Das (@RadharamnDas) October 21, 2020
— Rosy (@rose_k01) October 21, 2020
@BeingSalmanKhan Yes Hindus need dandi’s.
— Radharamn Das (@RadharamnDas) October 22, 2020
— Sachin Mandwariya 🇮🇳 (@SMandwariya) October 21, 2020
We can’t tolerate such anti Hindu campaign.
— khemchand sharma #IStandWithFarmersBill (@SharmaKhemchand) October 21, 2020
I am not going to #BoycottErosNow .
Boycott keeps the option of rejoining again .
I will block Eros absolutely from all my OTT and Digital platform with no option of coming back .
— Sumit (@sumitsaurabh) October 21, 2020
— Arun Kumar (@ArunKumar7997) October 21, 2020
Ali hussein the CEO…. EROS NOW IS THE DIGITAL PLATFORM OF EROS INTERNATIONAL. Eros now has tie ups with Salman khan films and karan johar’s dharma productions. Former ceo was a hindu woman.eros changed with ALI HUSSEIN..#BoycottErosNow pic.twitter.com/25DgNP0TmC
— Kiran (@Kiran69464473) October 21, 2020
✡Bollywood defames Hindus monks & culture
✡Web shows defame Hindus culture
✡Ad agencies defame Hindu festivals
✡ Media hide names & religion of criminals if they’re not Hindu
— Nitika Singh🦋 (@itsNitikaSingh) October 21, 2020
— ॐYuvrajॐ (@YuvrajAgarwal20) October 21, 2020
— Ganesh (@CapHaddock121) October 21, 2020
To woo my bae, I don’t need your creepy lines @ErosNow
Go teach your Kids of Bullywood such cheap stunts that defames someone’s festival. Bastard.
Do they know ‘E’ stands for Eid, ErosNow, but also Erotic. S stands for Salman, Sexopath too..#BoycottBollywood #BoycottErosNow pic.twitter.com/mJkPfvXvVJ
— 𝐉𝐨𝐫𝐝𝐚𝐧 (@aka_dpu) October 21, 2020
After boycott Eros Now started trending on social media, Eros has now started removing the vulgar tweet linked with Navratri. The statement read, “We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions.”
It further said, “We have deleted the concerned post and apologize for having offended anybody’s sentiment.”
— Eros Now (@ErosNow) October 22, 2020