Days after two leading dairy companies Amul and Mother Dairy increased the milk prices, the new entrant in the dairy industry Patanjali Diary on Monday launches toned milk for customers.
As per Baba Ramdev who is the co-founder of Patanjali, the newly launched cow milk will be available for customers of Delhi NCR, Rajasthan and some parts of Haryana and Maharashtra from May 28. The price of one liter of toned milk by Patanjali will be available at Rs 40 which is Rs 4 cheaper as compared to milk prices by Amul and Mother Dairy.
Today a press conference was held by Baba Ramdev where he also spoke about the positive response of its cow milk and other dairy products across the market which has largely been dominated by co-operatives such as Amul and Mother Dairy.
Speaking about the future plans, he said that in the coming days the company will also launch herbal milk. The press conference was held at Patanjali Gaushala farm in Haridwar.
In the press conference, Ramdev told that the dairy products are made from pure cow milk and no chemicals are used in the production of these products. He also told that the company is directly sourcing cow milk from as many as 15,000 farmers across the country especially from Rajasthan and Haryana. He also said that there is no third party involved in the process.
Ramdev stated that Patanjali dairy products will be sold at very competitive prices and cheaper than the average market price. Patanjali has also launched tetra pack full cream cow milk and toned milk.
At the press conference, Baba Ramdev also congratulated PM Modi for his thumping win at the Lok Sabha Elections 2019.