This festive season, the South Korean giant expects to sell three times more QLED TVs in the 55-inch and above category than last festive season in the country.
The Frame QLED TV was offered on Flipkart at a price of Rs 84,999, with an additional Rs 5,000 cashback and a no cost EMI of Rs 3,541.
Riding on the success of Frame QLED TV, Samsung expects its market share in the 55-inch and above QLED TV segment to rise from 49 per cent to 60 per cent by the end of the festive season.
Over the last one year, Samsung has seen very strong growth in the 55-inch and above TV segment, growing at 64 per cent.
While metros and tier-I towns have seen a growth of 40 per cent in this segment, smaller towns have seen a growth of 55 per cent in this segment over the last one year.