Samsung India is expected to launch its whole new smartphone series from March to June. The smartphone makers said that the brand would be launching one A-series smartphone every month starting from March this year up until June. The brand targets $4 billion worth sales from these upcoming A-series devices, said the Chief Marketing Officer at Samsung India, Ranjiv Singh In an interview with ET.
Although he did not reveal the names of the upcoming smartphones, based on the leaks and rumours out there, the upcoming smartphones in the A series could include Galaxy A50, Galaxy A30, and the Galaxy A10.
Currently, Xiaomi is at the number one position in terms of smartphone sales in India, with Samsung sitting at number two. With the launch of the A series smartphones, Samsung is aiming to get back its lost crown of the biggest smartphone brand in India. The A-series devices will focus mainly on the offline market while the M series smartphones are targeted towards the online market.
Most of the user base of Samsung’s smartphones come from the offline market, where people are not much aware of the latest technology. Samsung has somehow managed to maintain the second position in the market despite offering crappy smartphones in the entry-level and mid-range price segment, which is nothing less than a miracle.
If Samsung can manage to stay at the second position in terms of smartphone sales in India even with its shoddy smartphones, imagine what could the brand achieve if it starts making good smartphones. Undoubtedly, it will gain back its lost traction.
Samsung A-series price:
Samsung is expected to launch three smartphones from A-series. Starting from the cheapest among the three, the Galaxy A10 might be priced somewhere around Rs 8,000 and could go up to Rs 12,000.
The Galaxy A30 will be a mid-range smartphone; it could be start around Rs 25,000 and go up to Rs 30,000. While the costliest of the lot, the Galaxy A50 might cost around Rs 35,000 for the base variant and could go up to INR 45,000 for the top of the line model.