As the festival of colours‘ Holi’ is approaching the world is preparing for the celebration of the most awaited festival. It is also the best time for the brands to promote their products in lieu of the festival.
The most creative endorsements come from the detergents brands for whom it’s a perfect time to put across their products with a message.
Taking further the every year regime, Surf Excel released their 2019 Holi ad with the #RangLaayeSang. The advertisement gave a unique storyline depicting children. The detergent brand described it on YouTube as “how the colours of Holi can truly be the colours of oneness – melting differences & bringing people together.”
The advertisement has gathered eyeballs of the netizens and ever since its release, they have been flooding Twitter with their reactions and most of them are positive and encouraging. People have really liked the concept of the ad, while some of them gave some negative reactions and #BoycottSurfExcel trend also ran on Twitter.
Check out their reactions on the ad:
I am buying 2 extra 2 kilo pack of #SurfExcel for reminding us that we are nice people. And live naturally in relative harmony. And, kids know no barriers, until they are taught.
It will last me 6 months. but it is worth it to defeat haters.— Harini Calamur (@calamur) March 10, 2019
You are right about “#SurfExcel ad has hearts”.
I am completely with you on that part of your tweet. https://t.co/UEey5qbWAu— Ravinder Singh (@_RavinderSingh_) March 10, 2019
Lovely ad #SurfExcel . This is the real India. Mutual respect for each other’s faith should be the bedrock of our democracy. https://t.co/fEZyTPGycv
— Sumanth Raman (@sumanthraman) March 10, 2019
To @HUL_News, #Masjid is not required to offer Namaz as per Quran so this Holi read Namaz at home. No need to step out. Regarding #lovejihad propoganda start making reverse advertisement now. Lets see their tolerance when a burqa clad girl is playing holi ? #BoycottSurfExcel pic.twitter.com/sMjOOFl8jI
— PAYAL ROHATGI & Team (@Payal_Rohatgi) March 9, 2019
Awakening INDIA ?
Awakening HINDU ?#BoycottSurfExcel #bycottSurfExcel #BoycottHindustanUnilever @ippatel#SurfExcel pic.twitter.com/0Jh56Vityt— Sʜᴇᴋʜᴀʀ Cʜᴀʜᴀʟ (#NamoAgain)™ (@shekharchahal) March 9, 2019
#boycottSurfexcel
I’ll stop buying Surf Excel from today— @Public.. (@lk946) March 9, 2019
Boycott Hindustan Unilever Products #BoycottSurfExcel #Boycott_surf_excel #BoycottHindustanUnilever pic.twitter.com/dy2Lq6pdmZ
— Dhaval R. Kathiriya (@drkathiriya) March 9, 2019
Check out the advertisement:
Woman orders a dress online instead receives a perfect fit for her dog
